Who Uses Travel Incentives?

Read the case studies below to get a sampling of the range of ways travel incentives have been used by others to grow their business and how they can help

you.

Jan Jones
Adams Group Insurance
Sarasota, FL

Our Marketing Challenge
We sell an online travel franchise and were looking for a way to draw a larger crowd to our seminars in which we introduce the business to potential new franchisees. We have seminars a few times per month.

Solution
We purchased 200 Travel Certificates and advertised in our promotional literature that we would be having a drawing for free travel certificates just for attending the seminar.

Results
The Travel Certificates increased our seminar traffic on average by 30%. We love the Travel Certificates.  They are affordable, relate to the business we are trying to promote and most importantly because they work! I would absolutely recommend the Travel Certificates to any small business.

Matt Truckner
Hewitt Financial Group
Lancaster, CA

Our Marketing Challenge
Every year we look for a way to bring in more referrals for our tax preparation services. Since 95% of our business relies on referrals we have always offered a reward to the clients that send us referrals.

In the past we gave a $25 certificate good at local restaurants. Somewhere along the way, I don’t recall exactly how, we ended up with a Travel Certificates. We did some research online and found Travel Certificates and thought we would give them a try as they were very affordable.

Solution
We purchased 700 Travel Certificates and offered them to any clients that referred two new clients during tax preparation season, January-April, 2007.

Result
We ran the promotion for 4 months and ended the tax season with over 300 new clients! We are very satisfied with the Travel Certificates as a marketing tool and will definitely be using them again in the future.

Richard Wheeler
President
Patriot Water
Zellwood, FL

Our Marketing Challenge
I own a high-end water purification systems company and was looking for a way to get into homes for the owners to listen to a 30-minute presentation about our systems.

Solution
I learned of  Travel Certificates while at a charity event a few years ago and thought I would give them a try. We purchased 3,000 of the Travel Certificates and created flyers that were passed out to homeowners in new neighborhoods. We advertised that for listening to a 30-minute presentation we would give them a travel certificate, no strings attached.

Result
We got into 50% more homes by using this marketing program and turned 50% of those presentations into sales. Since our units range in price up to $5,000 this promotion has paid for itself many times over.

I am very pleased with the staff at Vacation Promoter and their willingness to help me with ideas on how to increase my sales. I would definitely recommend Travel Certificates to any business!!

Nicole Bustos
Customer Care
Country Loans
Canoga Park, CA

Challenge
"We wanted to increase our profits with a new sales approach. We were looking for a way to motivate new brokers as well as existing ones we were already working with to purchase a higher quantity of our product in order to get to 10-12% closing ratios."

What We Did
"We work with Mortgage Brokers and Branch Managers who sell mortgage leads to brokers all over the United States. For every Broker that bought 50 leads we awarded them with a vacation travel certificates. We purchased 25 certificates and ran the program for four months."

Result
"In the course of 3 months our business increased by 7%. While that may not seem like a lot, those Brokers that received them are still working with us so there will also be a long-term increase in our business as a result of this incentive program. Our agents were very satisfied with the program. It is the first time we tried something like this and we feel it served our objectives and we acknowledged our gratitude to our clients."

Janet Williams
Realtor, Jack Gaughen Realtors
Mechanicsburg, PA

Challenge
"My husband and I work as a Real Estate Team at Jack Gaughen Realtor Office in Mechanicsburg, PA. With the competitiveness of the real estate market being what it is we were looking for a way to stand out from the rest of the pack."

Solution
"We purchased 25 of the vacation travel certificates, ran advertising and offered them as settlement gifts to buyers and sellers who chose us as their agent."

Result
"The response was overwhelming and we went through the certificates in a matter of a couple months. Needless to say we increased our business significantly as a result of giving this gift as an incentive to choose us over a competitor. One client was able to extend their honeymoon thanks to the certificate they received!! The usual reaction is, 'WOW, a vacation, thanks so much.' I’ve been very satisfied with this as a marketing tool and will definitely consider running this promotion again!!"

George Sloan
Owner
Sea Coast Fine Dining
New Market, NH

Challenge
"I run a membership club for discount dining at fine dining restaurants in the New Market, NH area. We were looking for a way to increase our membership."

Solution
"We purchased 100 of the vacation travel certificates and used them as a thank you gift for current members that gave us 5 referrals that subsequently became members."

Result
"The response was overwhelming. We ran the promotion for three months and ran out of the certificates. We added 500 new members and netted close to $15,000 in three months just by running this promotion!! It was easily the most cost effective marketing tool I’ve ever used and I was very satisfied with the results. As memberships approach expiration I may consider using the certificates as a way of retaining members."

Spencer Stott
Intermountain Capital
Salt Lake City, UT

Challenge
"We were looking to generate more leads and get prospects to bring their mortgages to us. Our industry is highly competitive and all too often prospects shop around and when they finally make a decision it could be with a competitor even though we offer similar rates. We wanted to get prospects to skip the shopping around and sign up with us."

Solution
"We purchased 25 of the Hawaii certificates and 25 of the Blue Plus certificates. We offered these packages as a thank you to anyone that closed a loan with our company. We used this incentive in our advertising campaigns and immediately started receiving more phone calls."

Result
"The results were exactly what we were aiming for! Clients that come to us for a mortgage don’t bother shopping around when they know that if they close a loan with us they get a vacation. It was the best marketing tool we have ever used and has paid for itself many times over and I would highly recommend this to any business. Quite simply it was the best investment I’ve ever made."

Sandi White
Corporate Travel
New Buffalo, MI

Challenge
"We were looking for a way to motivate companies to bring their corporate and leisure travel business to us."

Solution
"We purchased 300 of the vacation travel certificates and started advertising a free trip to anyone that booked their corporate or personal travel through us. We are also using these as a way to motivate doctors to book their continuing educations travel seminars through us."

Result
"We have had over 150 additional sales since implementing this program, sales we wouldn’t have made without the Travel Certificates .

To say the least, we’re very satisfied. I absolutely would recommend  Travel Certificates as a marketing tool to any business!!! Not only was it a great investment, it has paid for itself many times over."

Kim Lesch
Action Travel
Solon, OH

Challenge
"We were looking for a way to generate buzz and business without spending more money on additional advertising. Our objective was to attract more clients as well as have a great way to donate something to the various charitable requests we give to."

Solution
"We used 200 of the Travel Incentives and started offering those to clients that booked travel with us and we have also used these to give out as silent auction donations and as prizes for local golf tournaments."

Result
"The results have been outstanding. We’ve succeeded at creating the “Buzz” we were after and more business. We have people coming up to us all the time saying, “You are EVERYWHERE.”

This has helped our business tremendously over the eight months that we’ve been using the certificates. It is certainly one of the greatest investments we’ve ever made and it has paid for itself many times over. I would absolutely recommend Travel Certificates as an effective marketing tool!"

Fiona Beetar
Galileo Travel Port
Parsippany, NJ

Challenge
"We needed a way to attract as many prospects as possible to our booth at a recent tradeshow we participated in. We sell Global Distribution Systems to travel agents and wanted a marketing tool which would give us a very positive return on our investment."

Solution
"We purchased 100 of the Travel Incentives to give away to the winners of a contest. We created a quiz for prospective clients to take and the first 100 prospects to answer correctly were given the travel certificates as an award."

Result
"The results were amazing! We generated more traffic than we’d ever imagined and as a result obtained 100 new leads for our product. Satisfied? You bet! The certificates more than paid for themselves. I would highly recommend the Travel Certificates as a way to generate more leads and business."

Allen Centanni
Bakersfield Kids’ Discovery
Bakersfield, CA

Challenge
"We were looking for a way to sell ad space without giving up too much profit. We sell advertising space for a resource guide targeted at mom’s, mothers-to-be, and grandparents. We wanted to target all of these types of clients and get them to buy ad space."

Solution
"We purchased 50 of the travel certificates to be given to every new advertising contract."

Result
"We have been running the program for 8 weeks now and it’s a huge success. As of today we have eleven additional sales totaling approximately $23,000!!

We’ve have reached our sales goals thanks to this promotion. The best part is seeing the smile on a customers face when they are presented with a certificate.

Travel Certificates are the best marketing tool I’ve ever used and I would highly recommend them to any sales oriented business. Worth every penny!"

Darren Nichols
Clear Solutions
Jacksonville, FL

Challenge
"We sell water filtration systems to home owners and have typically used a door hanger promoting a free water test and a demonstration of our product. Utilizing this method we were only getting into about 4% of the homes we targeted. We were looking for a creative way to get a higher percentage of people to respond."

Solution
"We purchased 500 of the Travel Certificates and started advertising those as a thank you for homeowners that signed up for an in-home demonstration of our water filtration system."

Result
"The results were amazing and immediate!! We were able to increase our appointment settings by over 50% in the last 4 weeks alone. This has been the best marketing tool we have ever used. I would highly recommend this to any business!! Great results!"

Ted Cutler
Press-A-Print International
Idaho Falls, Idaho

Challenge
"I was hired about 2 years ago to market to aged accounts - The company sells a business opportunity to set people up in specialty advertising industry, promotional material - pens and ball caps, that sort of thing.

The database had about 24,000 names on it and I was challenged to come up with a way to turn the aged customers into sales. These were accounts where customers had said 'No I do not want to buy this product'."

Solution
"I used the travel certificates to get customers back in front of a presentation, about 1,000 of the travel certificates - 3 day 2 night - with no booking limitations.

One of our main marketing areas is setting up in home shows. We motivate people to sign up for workshop after the home show by offering them a travel certificate."

Result
"The results were great. The first 6 months of last year, sales were up $400,000. The first 6-months of this year sales are $1.2 million.

Travel certificates get peoples attention and get them talking to me. They have a high-perceived value.

I am 110% satisfied. I have to be careful that other people in my company don't use the products for their own purposes. I would recommend travel certificates in a heart-beat. For the money and what I get you can't get anything better.

I would recommend the product to anyone that's trying to get their customers attention. It's the law of reciprocity - I put a pen in your hand and you feel compelled to give me a moment of your time. I give you a vacation certificate you're going to give me 2-3 hours."


Fran Hardy
Auntie Fran Goodie Bags
Affordable Granite
Columbus, Ohio

Challenge
"I have two types of businesses I market. One selling granite counters, the second goodie bags we provide to real estate agents. Granite counters are a large ticket item and I wanted a way to get more people in the door. For the goodie bag business I wanted to get customers to generate more referrals."

Solution
I like the fact that you can take it into Avis and get a discount on a car rental."

Result
"I doubled the number of real estate agents I work with that I work with and tripled my income, in the first 12 months. Adding the travel certificates to my goodie bags was the key. In addition the travel certificates are helping bring in more customers for my granite counter business.

I am 100% satisfied with the Travel  Incentive product line. The certificates are easy to use and get great results. You can count on travel certificates to give you value unlike some of the scams out there. I'd recommend them to anyone who wants to grow their business, they're very affordable."

Joe Sinegal
Future, Inc.
San Pedro, California

Challenge
"We wanted to increase the size of our client base, at the time 2,500, and generate more work and needed a way to get more leads."

Solution
"We had a team of people who went out to neighborhoods offering free vacations for new clients if they had their taxes prepared by us. We used about 1000 of the travel incentives certificates during a 4-month period."

Result
"Our sales increased 25% during that four-month period. I was definitely very pleased with product.

I think that most industries would benefit from offering a variety of travel incentive products including real estate, taxes, automobiles, pretty much any business looking to improve their bottom-line …even department stores."


Apryl Felder
Owner,
Avalon Travel

Challenge
"We wanted to bring in new clients for the travel packages we sell. As a start up company we needed a way to quickly build up our clientele of business and leisure travelers. After looking at a lot different incentives we decided that the travel incentive program was the best one for us to use."

Solution
"We started about 2-3 months ago and the program is still running. We used 25 of the Green 3 day, 2 night packages."

Result
"We loved the product! Our clients were happy with the incentive. Highly recommended. Just about any business could use the product, especially travel agents."

Arcangelo Capozzolo
Owner, Feedem.com
Online Sales

Challenge
"I wasn't selling enough of my skincare products from my website. I wanted to increase both traffic and purchases."

Solution
"I've used 4 different travel products so far. 100 of 5 day, 4 nights in Hawaii, 5 day, 4 night in St. Thomas, 5 day, 4 nights in Key West and 5 day, 4 nights in Florida. The promotion started about 5 months ago and is still running."

Result
"The results have been great with average per client sales up 55%. Travel Certificates are the best marketing tool I've ever used. Absolutely recommended! It's a great investment and more than paid for itself. I think everybody could use this product."

Kim Hardin
Realtor
Century 21 Sunbelt

Challenge
"In such a competitive market I needed a hook, some way to increase my real-estate listings."

Solution
"I found the travel certificates to increase real estate listings as a Century 21 broker. I use the Blue package to get home owners to list with me. I gave out 25 last year and so far since January I've used about 12. So I've been using the product for about a year and a half."

Result
"My customers love them and they've helped me get more listings. I really like the product and would highly recommend the travel incentives to everyone to use as a marketing tool."

Melissa Bujok
Owner
Bujok Mortgage

Challenge
"We are mortgage brokers and needed a way to promote our new business, get prospects in the door and close more loans."

Solution
"We started using the 2 nights, 3days a couple of months ago and have used about 300 but the promotion is still going on. We gave them away to prospects for speaking to us and giving us feedback on our services."

Result
Travel certificates are a great marketing tool. They've helped us get attention and get a response. A great investment and that has more than paid for itself. Everybody could find a use for this product.